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Mass Communication Studies

Research & Survey

Mass Communication Studies

Mass communication studies may range from the use of mass media to inform or establish positive norms among the general population to the use of targeted interpersonal communication to help those at particular risk evaluate their behavior and develop new personal skills.

In conflict zones, mass communication campaigns are continuously implemented in many sectors. Organizations use a diverse range of materials, activities, and approaches as part of mass communications. The most useful tools are created and continuously updated in collaboration with target populations.

Some of the methods used in mass communication campaigns include printed materials, giveaways, mass media, and community awareness.

Our Expertise

As a part of Mass Communication Studies, Rasa Consulting assists its valued clients to:

  • Study Audience Characteristics to determine the type of information needed to influence the behavior or perception
  • Examine the most effective ways of delivering, including designing and producing, the material needed.

Feasibility Studies

A feasibility study takes all of a project’s relevant factors into account – including economic, technical, legal, and scheduling considerations – to ascertain the likelihood of completing the project successfully. We use feasibility studies to discern the pros and cons of undertaking a project before investing time and money. Feasibility studies also provide an entity with crucial information that could prevent it from entering blindly risky businesses.

 

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